Marketing strategy & campaigns
Campaign planning, audience targeting, regional marketing and coordinating communication across channels.
MARKETING / DESIGN / DIGITAL / AI
Zainab
Bhatia.
Creative thinking.
Strategic direction.
I combine marketing strategy, creative design and digital tools to help businesses build their brand and connect with their audiences. My work spans social media, Google Ads, SEO, analytics, websites and AI-assisted workflows—from planning through to execution.
EXPLORE MY WORK ↗↓01 / INTRODUCTION
Strategy meets
creative instinct.
A marketing professional, creative team lead and hands-on designer.
I’m the Senior Corporate Marketing Manager – Multimedia and Design at NAGICO Insurances. My work spans marketing strategy, social media, digital advertising, SEO, analytics, multimedia and websites. I connect creative execution with performance insights to support informed marketing decisions.
Alongside my corporate role, I work with businesses on freelance graphic design and website projects. I enjoy connecting the bigger picture with the details that make an idea work.
BASED INSint Maarten
WORKING ACROSSBrand, design & digital
HOW I CAN HELP
Social media & content
Social media artwork, captions, content planning and promotional videos shaped around the audience and message.
Digital advertising & Google Ads
Google Ads campaign setup and monitoring, Meta advertising creative and campaign landing pages.
SEO & website optimisation
Improving website content, structure and on-page elements to support search visibility and usability.
Analytics & performance reporting
Tracking website and campaign performance, interpreting results and using insights to improve marketing decisions.
Graphic design & branding
Brand identities, advertisements, brochures, corporate calendars, publications, signage and event branding.
Websites & digital experiences
WordPress and Elementor websites, updates, landing pages, online forms and registration experiences.
Multimedia & video
Video editing, promotional content and creative direction for digital and corporate communication.
AI & workflow improvements
AI-assisted content and design, chatbot project contributions and simplifying repeatable marketing tasks.
Creative leadership
Leading creative projects, maintaining brand consistency and coordinating teams, vendors and stakeholders.
02 / EXPERIENCE
Leadership with
a creative edge.
NAGICO INSURANCES · CURRENT
Senior Corporate Marketing Manager – Multimedia and Design
Bringing creative direction and digital thinking to corporate communications, marketing campaigns and brand experiences.
Marketing strategy & campaigns
Contributions to marketing strategies and campaigns over several years, connecting brand communication with digital execution.
Annual corporate calendar
Team lead for NAGICO’s annual corporate calendar for the past five years, guiding creative development and coordinating contributions.
AI & digital initiatives
Work on NAGICO’s AI chatbot initiative, alongside website and digital projects supporting communication and customer experience.
Multimedia & brand design
Creative work across corporate publications, promotional materials, digital content and event branding.
Earlier experience +
Freelance Graphic & Web Designer
Independent
In-House Creative Artist
Kam’s Trading / Kam’s Foodworld
Graphic Designer / Marketing Assistant
Joe’s Jewelry International · Part-time / freelance
Graphic Designer
Office 1 Superstore
Graphic / Web Designer
Frypan Graphics, India
03 / SELECTED FREELANCE WORK
Different businesses.
Considered design.
A selection of graphic design and website work, bringing together brand identity, print and digital communication.
SELECTED DESIGN WORK
From identity to everyday impact.
Selected work from my earlier portfolio, spanning brand identity, advertising, digital content and packaging. Select a preview to see the original portfolio spread.
SELECTED WEBSITE WORK
Businesses online.
Additional work samples and references available on request.
04 / TOOLKIT
Ideas into
execution.
Marketing
Marketing strategy
Social media & content planning
Google Ads · Meta creative
Campaign planning · Email
Creative
Photoshop · Illustrator
InDesign · Premiere
CorelDRAW
Print & multimedia
Web
WordPress · Elementor
HTML5 / CSS3
Website design & updates
Landing pages & online forms
SEO
On-page optimisation
Website content & structure
Search visibility
Analytics
Website & campaign tracking
Performance reporting
Insights & marketing decisions
AI
AI-assisted creative workflows
Chatbot project contributions
Creative exploration
Education & qualifications +
Adobe Certified Expert
Photoshop
Diploma in Web Development
Compufield Institute · A+
Diploma in Advertising & PR
Welingkar Institute · First Class
Graphic & Web Designing
Arena Multimedia
Bachelor’s in Mass Media
First Class with Distinction
05 / LET’S CONNECT
Have something
in mind?
Let’s give your next project
a clear direction.
For marketing campaigns, social media, Google Ads, SEO, analytics, design or websites, get in touch. I’d love to hear what you’re working on.
zzzenab@gmail.com ↗+1 (721) 581-0113DISCUSS A PROJECT ↗